SEO Tracking Tool. RankCaddy monitors your Google rankings and provides actionable insights at a lower cost.
Event Announcement. Unlock - Brands x 24 Hr Economy takes place in Sydney on October 31.
Authenticity in Advertising. Strategically, it’s a dead ringer for Google’s emotionally empty ad from July, in which a dad used its AI product Gemini to write a letter to an athlete purporting to be from his daughter.
Recommendation for Audiio. Get 70% off your Audiio Pro membership today when you use coupon code 'curiouscreator'.
Time-saving Music Tool. As an Audiio Pro subscriber, you can find the perfect music and sound effects for your videos in a fraction of the time.
AI Music Search. With Audiio's AI-powered search engine, LinkMatch, you can search their entire catalog in seconds.
Membership Benefits. Your membership includes a complimentary ticket to all of Unmade's events, including HumAIn (2025), REMade (1 October), Unlock (31 October), and Compass (November);
Historic Media Rights Deal. Paramount Australia and Football Australia agree to a historic multi-year, multi-platform media rights deal for Australian national teams through to 2028.
Nine's Valuation Decline. In recent reports, Nine's valuation falls below $1bn after losing $3bn in the space of three years.
Nine's Valuation Decline. Mike Sneesby becomes the first local media CEO to have deliver shareholders a decline in valuation of more than $3bn.
User Growth. Join over 100,000 users worldwide driving business growth with Pipedrive.
CRM Benefits. Pipedrive's easy and effective CRM lets you track your sales pipeline, manage deals and automate the whole process so you can focus on one thing: selling.
Real-World Application. The Viral Post Generator was built by scraping 100,000s of LinkedIn posts to analyze what makes the top 0.1% stand out.
Optimal Budget Split. Les Binet and Peter Field, global experts on marketing effectiveness, honed a formula to help you find your optimal budget split based on the unique characteristics of your industry, size, market and strategy.
Upcoming Events. Events include REmade - Retail Media Unmade on October 1 and Unlock on October 31.
B2B SaaS Growth. dofollow.com helps B2B SaaS companies increase rankings and traffic, so they can bring more qualified leads to their doorstep.
Airbnb vs Hotels. Here's one recently I released around my thoughts on Airbnb vs Hotels in Japan.
Medium Article. I talk about my writing hiatus and why I'm back!
Valuation Decline. Nine's valuation falls below $2bn, after losing $3bn in the space of three years.
CEO Valuation Report. Mike Sneesby becomes the first local media CEO to have deliver shareholders a decline in valuation of more than $3bn.
Market Capitalisation Dip. For a while yesterday, Nine's market capitalisation dipped below $2bn, before recovering slightly to finish the day at $2.006bn.
Membership Upgrade Offer. This is the perfect time to upgrade to an Unmade membership to access events and members-only content.
Engaging Customer Events. Host a 'Customer Oscars' event: Annual online awards ceremony. With categories like 'most innovative use case'. Let the community vote for winners.
Customer Advisory Board. Build a customer advisory board: Invite top users to join. Quarterly video calls with your CEO. Make them feel like VIPs.
Creating Exclusive Merchandise. Design insider swag: Create exclusive merchandise. Only for customers.
Marketing Tactics. Create a customer hall of fame: Dedicate prime real estate on your homepage. Spotlight one customer every week.
Free Guide Availability. Transform your workday with HubSpot's free guide, 'Using ChatGPT at Work.'
Advertising Trends. The numbers for July, released by Guideline SMI, were rotten. Again.
Further Reading. The Australian Podcast Bi-annual report is available at https://commercialradio.com.au/RA/media/General/Documents/Podcast%20Ranker/CRA-Podcast-Half-Yearly-Report.pdf?ext=.pdf.
IAB Revenue Data. The Internet Advertising Revenue Report FY24 & June Quarter can be accessed at https://iabaustralia.com.au/resource/internet-advertising-revenue-report-fy24-june-quarter/.
Bupa Campaign Success. Thinkerbell is not only celebrating the Australian Paralympic Team with Bupa, but ensuring them that their care will always be present.
Example of Mini-Tools. Examples of successful mini-tools include Copy.ai's cold email generator and Wix's QR code generator.
Viral Tool Success. Twitter Roast is 'one of the most successful products on Product Hunt in years.'
Call for Awards Entries. Our call for entries for the REmade Awards is live only until the end of the weekend.
Faster Shipping Impact. Portless cuts shipping time from China to the U.S. down to just six days, which could leave more of your customers feeling happier.
New Instagram Metric. Instagram is making views the primary metric for content.
X Testing Changes. X is testing the removal of like, comment, and repost buttons from replies.
Instagram Carousel Update. You can now share 20 slides in one Instagram post.
Read More.
Further Reading Links. The Australian reported on 'Brand suitability myth busted' which reflects critical industry insights.
Member Benefits. Upgrading to an Unmade membership includes access to members-only content and paywalled archives.
Media Unmade Events. Annual members now get a free ticket to all of our events.
Successful Examples. Virgin Voyages made Jennifer Lopez their ‘Chief Entertainment Officer’.
Unbiased News Delivery. Join millions who start their day with unbiased news delivered straight to their inbox with 1440.
Simplified Influencer Activation. Seamlessly activate 10, 25, 50, or 100 micro-influencers without any of the lift.
Impressive TikTok Results. TikTok ads are performing in the top 1% CVR, with a 50% decrease in costs per add-to-cart, a 92% increase in organic video views, and over a 30% increase on ROAS.
UGC Creation Success. minisocial has helped thousands of brands create UGC that converts, goes viral, and drives engagement.
Unlimited Creative Assets. For just €14.50/month, you get unlimited access to over 19 million assets from Envato.
Amazon Affiliate Insights. Discover the detailed conversion rate lift Amazon sellers experienced from affiliate marketing, broken down by product category.
Earlybird Discount Expiry. The earlybird discount ends tonight for this year’s REmade conference.
Affiliate Marketing Report. Discover the detailed conversion rate lift Amazon sellers experienced from affiliate marketing, broken down by product category.
Digital Levy Likelihood. A digital levy for platforms now looks likely.
Google Search Console Update. Google Search Console launches recommendations.
Sales Growth. The campaign led to a 70.7% increase in sales for the featured product, the Volvo XC60, the highest in its category for February 2015.
LinkedIn Verification. LinkedIn Adds Verification for Company Pages.
AI Product Discovery. Google Adds Enhanced Product Discovery Options Powered by AI.
CHEP Campaign Success. CHEP has played on the type of car chase scene seen in all action movies, and turned it into a display of the efficiency of the Mobil fuel range sold at 7-Eleven forecourts.
Email Marketing Success. In 2023, Omnisend merchants earned an impressive $72 for every $1 spent.
Earlybird Ticket Sales. Discounted earlybird tickets for the REmade conference are available until Tuesday, with a $185 saving.
TV Network Crisis. The TV sector is in "diabolical trouble", argued Bill Shorten as he made the case for keeping betting ads on air.
Event Announcement. REmade returns as a full-day event in Sydney on October 1, featuring an emphasis on empowering marketers in retail media.
Buy Foxtel Plans. Nine is gaming out a way to buy Foxtel, as discussed in the update.
Critique of Domain. The Australian Financial Review published an article hinting that Nine's majority-owned real estate platform Domain is being badly run.
Growth Marketing Institute. There's more where this came from at the Growth Marketing Institute.
Further Reading Links. For more insights, refer to additional resources including 'Nine and News Corp deal talks add to Foxtel intrigue.'
Educational Mini-Games. Toggl's 'Startup Simulator' teaches founders how to cope with extreme situations.
Wizlympics Launch. At Wiz, we launched 'Wizlympics' - just in time for the 2024 Paris Olympics.
Startup Simulator Launch. In 2016, Toggl launched 'Startup Simulator' - a simple web game where players build a startup while avoiding employee churn and bankruptcy.
Diverse Asset Range. Envato Elements has everything you need to bring your ideas to life, offering an unrivaled range of quality assets and templates from global artists with one simple subscription.
Unlimited Access. For just €14.50/month, you get unlimited access to over 19 million assets.
Consumer Commerce Survey. Gai Le Roy, CEO of IAB Australia, will present a first look at the findings of IAB's latest consumer commerce survey, offering a comprehensive look at customer behaviour and preferences across Australia and, for the first time, New Zealand.
REmade Awards Entries. Entries for the REmade Awards are now open, with an early entry deadline of August 23 and a late entry deadline of September 1.
Early Bird Ticket Sales. Early bird tickets to REmade are on sale for another 14 days, with a saving of $185 on the full conference price.
Omnichannel Strategies. The session titled 'Mastering Retail Media: Integrated Strategies for Omnichannel Success' at REmade will provide insights on leveraging data-driven approaches and customer insights.
Market Capitalisation Drop. SWM lost nearly 3%, landing at a market capitalisation of $254m, while its net debt was $257m.
Seven West Media Valuation. Seven West Media hits a concerning milestone with its market valuation falling below the size of its debt after its share price slumped yesterday.
Customer Behaviour Insights. Unilever, Cartology, and IAB will reveal insights into changing customer behaviour across the buying journey, focusing on first-party data in retail media.
REmade Conference Details. REmade returns to Sydney for a third time on October 1, expanded to a full day event with round tables, workshops, and more structured networking time.
Read More on Betting Ads. The leaks are comprehensive enough to be credible.
Voucher for REmade. Below the paywall, you’ll also find the voucher code to save 40% on tickets to REmade.
Boost Repeat Purchases. Businesses with higher visitor identification see a 53% boost in repeat purchases.
Retention Woes. Long-term loyalty is rare, with only 6% of customers buying again after three years.
Apparel Buyer Trends. Apparel buyers are the easiest to identify, with a 27% rate, leading to a 20% repeat purchase rate.
Visitor Identification Rate. 85% of e-commerce site visitors are basically ghosts, unidentified and out of reach.
3x Revenue Growth. Lockstar achieved 3x revenue in a competitive Amazon category exclusively through affiliate marketing using Levanta.
Offers for Unmade Membership. Thinking about upgrading to an Unmade membership offers member-only pricing for upcoming conferences and events.
Customer Satisfaction Gap. 80 percent of businesses think that they are providing great customer service, yet only eight percent of customers actually agree.
Podcast Ad Growth. The report reveals a 22% year-over-year increase in podcast advertising spending, highlighting the medium's growing popularity across the U.S, Canada, the UK, Ireland, Germany, and Australia.
Influencer Tool Usage. Modash is the tool that 1,400 brands like Bolt, NordVPN, and Mixtiles use to find nano & micro influencers.
Snapchat's AI Release. On the topic of ChatGPT and Google's Bard, Snapchat releases its own AI chatbot for free.
Podcast Episode Announcement. EP8 JUST released: 10 minutes of tech news with me.
Micro-Car Startup. Startup of the week: Many new electric cars are out but have you heard of a micro-car? Kate (the car manufacturer) will produce cars that fall between middle-distance trips, like taking your kids to school.
Uber Eats Robot Launch. Uber Eats launches this cute robot to deliver your food in Virginia City.
Tesla's Self-Driving Claims. According to a conference call, Elon Musk says Tesla will likely launch full self-driving technology this year.
Employee Criticism. According to a new report, Google employees call their own AI bot 'worse than useless.'
Subscriber Growth. Definitely got me over the 1K hurdle and I will continue to try new methods to grow my channel.
Required Marketing Skills. I wrote an article last year about some of the marketing skills that are required to be a successful entrepreneur.
Sponsorship Details Link. For all the information including stats, price etc. please click this link here.
Shopify Layoffs. Shopify just laid off 20% of its staff and sells logistics arm to Flexport in a bid to focus in more.
Ad Spending Growth. Ad spending on digital videos looks to top 55.2 billion this year.
TikTok's Creator Fund. TikTok is expanding its creator fund - requiring 10K followers and longer videos. Perhaps a play to take on Youtube?
Instruqt Funding. Netherlands-based startup Instruqt raises €15M Series A to allow businesses to test new software in the organization before purchasing.
Bluesky's Ambition. Curious about Bluesky - the app looking to displace Twitter (launched by previous founder Jack Dorsey)?
Pixel Fold Announcement. Google announces its first fold phone - The Pixel Fold.
Duet AI Launch. Google introduces Duet AI for their workspace combo (Docs, G-mail, etc.) to combat Microsoft's Co-pilot.
Google Announcements Podcast. I dive deep into all of Google's recent announcements at their Keynote Day!
Marketing Powerup. Become a smarter marketer in just 10 minutes.
Advertising Spend Stalling. Advertising spend will stall this year as inflation continues to drag on.
Airbnb Marketing Success. After posting its first-ever quarterly profit, Airbnb says its 'full funnel' approach to marketing is paying dividends.
Petal Startup. I'm excited to see this startup, Petal redefine the credit score and help customers better manage it with their card solutions.
Musk Steps Down. Elon Musk has finally stepped down as CEO of Twitter and has found someone for the role.
Humane Wearables. Humane's demo looks at projector base wearables that don't require any smartphone or device to pair with.
Bard Release. Google also announces they are releasing the waitlist for Bard (their ChatGPT competitor) and that it's available for all now.
Google Find My Device. Google's Find My Device will soon use billions of other devices to help better locate your device.
Supply Chain Startup. Check out their new supply chain startup (also if you’d like to advertise your startup reach out to me!).
Long Emails Article. My latest article on Medium around sending long emails and how to best approach it.
Marketing Powerup. Become a smarter marketer in just 10 minutes.
AI Search Implications. Some interesting opinions and thoughts around AI powered search and the future of marketing.
YouTube Ad Changes. Youtube is announcing unskippable TV ads that go up to 30 seconds.
ChatGPT iOS App. OpenAI launches a ChatGPT app for IOS (sad days for Android users like me).
Elon Musk Interview. This is an interesting interview in which Elon Musk ranted about work-from-home workers.
Gmail Account Alert. Ok if you have an inactive G-mail account for the last couple of years, make sure you log back in. Google might be deleting these soon at the end of the year!
Twitter Activity. I’ve decided that I will start being active on Twitter again so give me a follow and a hello on Twitter!
Budgeting Startup. Nymbus raises $70 million to help replace this legacy technology.
App Recording Users. This Android App secretly recorded you for a whole year, after being listed on Google Play.
Google AI Search. Google launches a new AI search engine and there are limited spots to join the test.
Logo Simplification Trend. Why brands are simplifying their logo and visual identity.
Kickstarter Project. Not a startup, but I’ll be releasing a Kickstarter Project in the coming months.
Reddit API Changes. Reddit API changes are coming, and big apps are being affected.
Mercedes beats Tesla. Mercedes just beat Tesla to a massive milestone in self-driving technology.
Apple's Vision Pro Price. Is Apple’s new ‘Vision Pro’ going to revolutionize computing with its $3499 price tag?
Podcast on Vision Pro. I take a look at Apple’s Vision Pro headset - especially Zuckerberg’s feedback on it.
Most Hated Brands. 7 most hated brands in the USA (Elon Musk's Twitter is no.4).
Google AI Impact. Is Google AI Plan with its search engine about to destroy the Media?
Startup Funding. This startup recently raised $9.3 million and allows businesses to build their own computer vision no-code apps.
AI in Advertising. How AI is impacting search advertising results.
AI-Powered Search. Brands must prepare themselves for the future—the era of AI-powered search.
Content Recommendation. I’ve actually released an opinion piece on this, so take a read below if you’re interested.
Free Video Offer. MotionDock is offering a FREE video for startups or companies for Cornertech and Marketing readers.
Threads Guide. A Beginner's Guide to 'Threads' provides everything you need to know about Instagram's new platform.
YouTube Subscribers. An article discusses how many subscribers you need to start making money on YouTube.
Elon Musk's Prediction. Elon Musk believes Tesla will have Level 4/5 self-driving this year.
Threads Downloads. Instagram's Threads has over 100+ million downloads, beating ChatGPT as the fastest platform to reach one million active users.
Google Alerts. Google will now alert you if your private contact information goes online.
Massive Riot. Influencer Kai Cenat Sparks Massive NYC Riot with PlayStation Giveaway! He has actually been now arrested as well.
Ad Market Softness. Is the ad market going soft? Are advertisers spending or not? Here’s the answer.
Twitter Renamed. Twitter renames to X, and the user with ‘X’ for their Twitter handle (455K followers) gets their handle taken away.
Cortana Shutdown. Microsoft is closing down Cortana - Will Siri meet the same fate?
Spotify's Podcast Spending. Spotify invested heavily into podcasts over the last few years, but they found out recently they were paying $38 million a year for ‘white-noise’ podcasts.
Big Oil on TikTok. Big Oil companies are apparently trying to use TikTok to make themselves look ‘better’ to younger generations.
AI Engine Optimization. 'AI Engine Optimization' will disrupt SEO.
Self-Driving Taxis Approved. California regulators voted last week to allow self-driving car companies Waymo and Cruise to offer 24/7 paid taxi service in San Francisco.
Linus Tech Tips Controversy. Linus Tech Tips is engrossed in controversy after controversy, from sexual allegations to inconsistencies.
Chromebook Improvements. Richard remembers getting a Chromebook in 2016 and thinking how bad it was - but things have changed.
AI in Wearable Tech. Google’s new watch will have a ton of AI capabilities - will it be as good as Samsung’s lineup?
YouTube Ad Blockers. There is speculation if this will be the end of ad blockers for YouTube.
Ad Toxicity Concerns. There are concerns that X’s ads are about to become even more toxic.
Google Pixel 8 Pro. Google will launch with a thermometer and seven years of follow-up updates.
New Project Launch. I’m excited to announce today that I’m launching my first-ever Kickstarter!
Share the Project. If you own a dog, or know someone who owns a dog, the biggest thing that can help me right now is if you check it out or share it with a more relevant person.
Book Launch. I launched my pet book project on Shopify (how uncanny is that)! We managed to kick our Kickstarter goals, and I'm selling a book now.
YouTube Milestone. My Travel Youtube Channel hit above 1k subscribers!
Cookie Tracking Changes. Google's plan to turn off third-party cookies in Chrome is dying.
Ambassador Program. I also kickstarted a new ambassador program for those who have a dog or know someone with a dog and would like to join!
Wiz Acquisition Rejection. Wiz the wonderkid cybersecurity startup rejects Google's offer of $23 billion USD.
Crowdstrike Outage. Crowdstrike (and Microsoft) causing a global outage.
AI Performance Breaks. Google's latest research shows that breaks can actually improve AI output.
UserGems Example. UserGems is my favorite example of a perfect B2B copy.
Engagement Success. JupiterOne created follow-up riddles that took place in the event itself, with around 90 people attending out of 110 who solved the first puzzle.
Tweet Engagement. Our most viral tweet ever was a censored private chat from the leak discovered by Wiz researchers from a Microsoft AI team.
Honeymoon Location. I’m writing this week’s newsletter from our villa at Four Seasons Koh Samui, where HBO just finished filming season 3 of The White Lotus.
Success Stories. Christina Cacioppo, one of the co-founders of Vanta, heard that the Segment team was struggling with SOC-2 compliance. She proactively sent the team a spreadsheet outlining steps to take to ensure compliance, for free.
Viral Marketing Example. Here is a viral post from Nico Ferreyra, the CEO of Default.com, showcasing the value of his platform to Deel.
Example of Success. Tomer Dean did ‘Brute-Force Marketing’ with his startup Lychee — a SaaS for automatically turning podcast episodes into YouTube Shorts clips. He simply created clips with his app and sent them to podcast hosts.
Fake Job Post. Example: Beehiiv’s 'Remote Office Manager' position isn’t an office manager supposed to be... well, in the office?
Example of Inclusivity. Basecamp, a project management software, is famously anti-meeting. This house rule is reflected in their product - which lacks any meeting features.
Read More Here. I wrote a full article about visualization last year - read it here.
Engagement Gamification. We even started a ‘Treasure Hunt’ game: Before some events, we hide a secret item in 5 employee images.
Giveaway Strategy. Our top-performing posts are often giveaways for Wiz swag or cybersecurity toys. The key is making it stupid-easy to enter the giveaway: Comment, tag a friend, and you’re done.
Voter Turnout. Voter turnout increased by 15% when individuals were asked to be voters.
Corporate Identity. All employees of Beehiiv use a bee emoji on Twitter/X to reinforce their identity as Beehiiv supporters.
Community Building. Students use a ship emoji in their Twitter/X names, creating a sense of community and shared identity.
Helper Effect. A preschool study showed a 50% increase in children cleaning up when asked to be a helper.
First Year Success. Today marks the first birthday of MarketingIdeas.com, and it’s been the best year of my career.
Qantas Remediation Payments. Qantas has agreed to pay back 86,000 passengers a total of $20m following legal proceedings brought by the ACCC.
Retail Media Growth. Currently, retail media accounts for roughly 4.9% of ad spend in Australia, a stark contrast to the US's 15.1%.
Mediaweek Allegations. The AFR published allegations that people at Mediaweek had complained about the behaviour of its owner and publisher Trent Thomas.
Olympics Revenue. Nine has booked $135m against the event, which CEO Mike Sneesby says will deliver a profit.
Lacklustre Upfronts. This year's Upfronts are shaping up to be a lacklustre affair, with media bosses reluctant to be seen to be hosting big parties while staff lose jobs.
Mediaweek Owner Situation. The AFR reports today that owner Trent Thomas, subject of sexual harassment claims by staff, is considering selling the business to Brag Media owner Vinyl Group.
Nine's Olympic Profit. Nine says it's made it into profit with its Paris Olympics sponsorship packages.
REmade Awards Open. Entries are now open for the REmade Awards.
UK Advertising Sentiment. The proportion of UK marketers planning to increase their advertising spend has hit a ten-year high.
Agency Mergers. The equivalent merger just occurred for real in Canada. BBDO, DDB and TBWA are being brought together under the flag of Omnicom Advertising Group.
Previous Rankings. Prior to Covid, Clemenger BBDO Melbourne was often the most awarded agency globally.
Impact of Mergers. It would mean a hell of a lot of brand equity and cultural capital vaporised overnight.
Single Brand Holdcos. Omnicom's moves in Canada and India point to a future of single brand holding companies.
Join Privacy Reform Webinar. If you haven’t yet got your head in the game, I recommend joining the briefing.
Membership Benefits. Your membership includes member-only pricing for our HumAIn and REmade conferences.
Announcement of REmade Awards. The REmade Awards 2024 are open - you have until August 23 to get your submissions in, with late entries accepted until September 1.
Membership Benefits Promotion. Upgrading to an Unmade membership includes member-only pricing for events and access to exclusive content.
Nine Strike Coverage. Nine's strikers misread the room, and their audience.
HumAIn Conference Benefits. Your membership includes Member-only pricing for our HumAIn and REMade conferences.
Further Reading. Read more about ASX results at the linked article.
Key Insights from PwC. PwC's Australian Entertainment and Media Outlook report for 2024 pointed to Cartology, Coles360 and Amazon as ones to watch once again, with the winning combination of tech investment, and rich seams of customer data to mine.
REmade Returns. REmade is returning for a third time, this year as a full-day event.
Call for Entries. The call for entries for the REmade Awards is now live.
REmade Event Tickets. Earlybird tickets are now on sale for the next edition of REmade on October 1.
Book Recommendation. $100M Leads by the author is recommended for marketers.
Threads Update. Threads now lets all users save drafts and take photos within the app.
Google Search Updates. Google May Show Your Social Media Posts In Search (via Google Business Profiles).
TikTok Legislation. What’s going on with the new bill that could ban TikTok?
Newsletter Recommendation. Receive what is working in the world of SEO, content creation, and side hustles from the CEO of a busy marketing agency.
Book Recommendation. Growth Hacker Marketing: A primer on the future of PR, Marketing and Advertising.
Sponsorship Ads on LinkedIn. LinkedIn will now enable brands to sponsor any organic post in the app.
LinkedIn Gaming Feature. LinkedIn plans to add gaming to its platform.
Instagram Ads Update. Instagram rolls out ads with promo codes.
Newsletter Recommendation. Get your bi-weekly dose of B2B growth insights packed with powerful case studies, trends, and creative growth strategies you won't find elsewhere.
Google-Disney Partnership. Google announces ad placement partnership with Disney.
Instagram Reels Length. Instagram's testing longer reels to maximise engagement.
YouTube Video Policy. YouTube warns channels against deleting videos.
Authority in Marketing. The principle of Authority says that we trust and follow the guidance of people we think are experts or in positions of power.
Search Ads Carousel. Google Tests Search Ads Carousel Slider.
New Video Generator. Google releases Imagen 2, a video clip generator.
Noteworthy Marketing News. Paid ChatGPT customers can now use AI to edit DALL-E images.
Free Newsletter Recommendations. 5 FREE Newsletter Recommendations of the Week include 'Growth Waves', which offers bi-weekly B2B growth insights, and 'Above The Fold', designed for quick and easy tips for small business owners.
Airchat Launch. Naval Ravikant's Airchat is a social app built around talk, not text.
Instagram Search Bar. Meta is testing an AI-powered search bar on Instagram.
TikTok AI Ads. TikTok may add AI avatars that can make ads.
Meta DMs Testing. Meta Tests DMs on Threads via Instagram Inbox.
Threads Ads Launch. Meta could launch Threads ads this year.
TikTok User Payment. TikTok is paying users in France 38 cents to spend an hour on its platform.
WhatsApp Community Updates. Event scheduling in the WhatsApp Community has been spotted in the newest beta.
Reddit Product Ads. Reddit Adds Dynamic Product Ads To Help Brands Reach Shoppers in Discovery Phase.
Google Testing Features. Google Tests Discussion and Forums Questions With Answers Box.
Meta Ads Launch. Meta could launch Threads ads this year.
Google Ads Update. Google Ads will pause low-activity keywords starting in June.
Instagram Reel Performance. Instagram says posting longer reels can hurt your performance.
AI Ad Audience Creation. X will soon enable advertisers to create ad audiences with AI.
Threads View Count. Threads is making it easy for anyone to see a post's view count.
ParagraphAI Tool. ParagraphAI is an AI-powered writing tool that helps craft perfectly curated content for all your writing needs, including drafting emails and correcting spelling in over 40 languages.
ChatGPT Integration. ChatGPT sidebar lets you easily add ChatGPT and other copilot AI features directly into your daily tasks, whether you're browsing the web, sending emails, enhancing your writing, or translating text.
Natural Reader Usage. Natural Reader converts text online into natural-sounding audio, allowing users to have emails, websites, PDFs, Google Docs, and Kindle books read aloud.
Jasper Everywhere. Jasper Everywhere is a browser extension that seamlessly integrates AI into any platform you use, allowing you to generate content with just a simple click.
Temp Mail Benefits. Temp Mail offers a temporary, secure, anonymous, free, and disposable email address, keeping your real mailbox clean and secure from spam, advertising mailings, hacking, and attacking robots.
Worlds Apart Campaign. In 2017, Heineken introduced the 'Worlds Apart' campaign, which brought together strangers who held opposing viewpoints and asked them to collaborate on a project before disclosing their differing opinions.
Incorporate Elements. Think about how you can incorporate genuine storytelling or tackling bold topics into your next campaign.
Emotional Engagement. The campaign was a real emotional ride, turning into something really heart-warming and thought-provoking.
Positive Messaging. 'Worlds Apart' highlighted the potential for understanding and unity, showing that despite our differences, we can find common ground.
Bold Approach. Heineken didn't shy away from controversial topics when many other brands did.
Authentic Conversations. Heineken didn't plan out the conversations. Instead, they set the stage for real chats.
Google Chat Removal. Google Is Removing Its Chat Option From Business Listings.
LinkedIn Image Update. LinkedIn Updates Link Previews in Organic Posts With Smaller Images.
Instagram CTA Impact. Instagram Says Using Certain CTAs Can Impact Post Reach.
Meta's Community Rollout. Meta quietly rolls out Communities on Messenger.
Pinterest's Attention Report. Report Shows Pinterest Drives More Total Attention Than Other Apps.
Instagram News Update. Instagram May Soon Enable You to Cross-Post Stories to WhatsApp.
Threads Link Preview. Threads is testing an updated link preview display for Instagram posts.
YouTube Search Feature. YouTube is testing image-based search via Google Lens.
AI in Advertising. TikTok ads will now include AI avatars of creators and stock actors.
X Provides Insight. X To Provide Insight Into When Your Audience Is Active
YouTube Crackdown. YouTube confirms crackdown on VPN users accessing cheaper Premium plans.
New Marketing Insights. Google Perspectives Now Shows Instagram Posts
Threads Updates. Threads tests disappearing updates and a media tab on profiles.
YouTube Thumbnails. YouTube will finally let you upload custom thumbnails for playlists.
Meta AI Influencers. Meta will enable influencers to create AI versions of themselves.
Telegram Monetization. Telegram lets creators share paid content to channels.
X Platform Changes. X weighs adding a downvote button to replies, but it doesn’t want to emulate Reddit.
Instagram Updates. Instagram Chief Reiterates That Sends Are Now a Key Focus.
Meta's New Feature. Meta's new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.
Pinterest AI Process. Pinterest Outlines AI Background Generation Process for Product Shots.
Amazon Advertising Expansion. Amazon expands ad offerings for non-Amazon sellers.
Model Release. OpenAI released a cheaper, smarter model.
New App Launch. Microsoft's AI-powered, Canva-like Designer app lands on iOS and Android.
Marketing Update - Instagram. Instagram Tests Making the Messaging Icon the Main Focus.
Reddit Ads Launch. Reddit launched Lead Generation Ads.
Meta AI Feature. Meta AI gets a new 'Imagine me' selfie feature.
Threads Update. Threads is developing an easier way to access likes and saved posts.
Newsletter Recommendation. Join 100,000+ others and learn how to use Agent AI to grow your career or business.
Lead Capture. Smart Recognition identifies the email addresses of up to 40% of your anonymous website traffic without opt-in forms.
Sales Model. With Levanta, you pay only for sales, not clicks, which boosts your organic search rankings and best-seller status.
Affiliate Marketing. Levanta's affiliate marketing platform enables building direct partnerships with over 4,000 publishers, influencers, and affiliates.
Exclusive Discount. Readers of the newsletter receive an exclusive 20% discount on a premium annual subscription to Brilliant.
Brilliant Learning. Brilliant is the ultimate platform for mastering AI, programming, and data science through engaging, interactive lessons.
Advanced Filtering. Modash offers advanced filtering options such as hashtags, keywords, bio, and topic filters to help you find the perfect creators for your brand.
Influencer Database. Modash.io has a database of over 250 million influencers across Instagram, YouTube, and TikTok.
Lead Capture Innovation. Smart Recognition lets you target and email most of your website traffic, growing your email list and revenue faster!
Rising Influencer Fees. The average campaign revenue of an Instagram creator increased from $3,653 in 2021 to $5,111 in 2022.
Triggered Email Strategy. Inbox Mailers allows sending triggered emails when your subscriber is actually in their inbox, leading to open rates of 50-70% and improved deliverability.
Watch Panel. Check out this on-demand panel to discover: Expert strategies to navigate UGC challenges, Proven tactics to optimize each ad type, Data-driven insights for campaign excellence.
Growth Marketing SuperBoost. 'Four Forces of Change' is one of the frameworks featured in Growth Marketing SuperBoost.
Importance of Messaging. True growth marketing is less about lofty price points and fancy graphic design, and more about key messaging that is consistently executed with thought and care.
Content Sharing. The most effective marketing and advertising employs knowns to drive more word-of-mouth by hyper-focusing on producing and publishing shareable content.
Growth Marketing Resource. There's more where this came from at the Growth Marketing Institute.
Power of Surprise. Surprise is still probably the most powerful marketing tool of all.
Podcast Availability. You can also listen to the podcast version of this article on Spotify, Apple Podcasts, and YouTube.
Potential Link. There's more where this came from at the Growth Marketing Institute.
Investment in Strategies. Therefore, the businesses that are able to catch and keep customers’ attention — via marketing strategies such as 'Youtility' and 'content experiences' — will be far more successful in the long run.
Content Consumption. In their research, Google discovered that people typically consume 11 pieces of content before making a purchase.
Explore More. There's more where this came from at the Growth Marketing Institute.
Forces of Change. Understanding each of these forces, and then implementing them into your marketing materials, is crucial when it comes to getting prospective customers to give up our competitors' product.
Conversion Story. Your business' 'conversion story' really sells prospective and existing customers.
Jobs to Be Done. Using the 'Jobs to Be Done' framework, you can truly understand the 'jobs' your customers 'hire' your product to do for them.
Elements of Value. Businesses which perform well on multiple 'elements of value' have more loyal customers than the rest.
Content Marketing's Role. Content marketing plays a pivotal role in building trust.
Advocacy Indicator. A high NPS indicates that our customers are not only satisfied but are also likely to become advocates for our brand.
Elements of Value. The 'Elements of Value' are fundamental attributes for why customers buy anything, within four categories: functional, emotional, life-changing, and social impact.
Storytelling Impact. A business' origin story highlights the transformation that customers undergo when they buy, use, and/or engage with your product or service.
Category Focus. Customers ultimately do not care about products or services, or the businesses and organizations that provide them; they care about categories.
Jobs to Be Done. Using the 'Jobs to Be Done' framework, you can truly understand the 'jobs' your customers 'hire' your product to do for them.
Agile Management. At the Growth Marketing Institute, we use the 'agile' approach to time and budget management.
Jobs to Be Done. The premise of the 'Jobs to Be Done' framework is that people do not care about your products or services; they care about their needs.
Leverage Elements of Value. We recommend using the 'Elements of Value' framework to drill down the real value your business and its product/service provide to customers.
Transparent Communication. Ensure that marketing messages truthfully reflect the real value while enhancing perceived value.
Authenticity in Marketing. The human element will remain crucial in infusing marketing with authenticity, emotion, and originality.
Conversion Story Resource. Your business’ ‘conversion story’ really sells prospective and existing customers.
Elements of Value. The ‘Elements of Value’ are fundamental attributes for why customers buy anything, within four categories: functional, emotional, life-changing, and social impact.
Jobs to Be Done Resource. Using the ‘Jobs to Be Done’ framework, you can truly understand the ‘jobs’ your customers ‘hire’ your product to do for them.
Forces of Change Resource. Understanding each of these forces is crucial when it comes to getting prospective customers to give up our competitors' product.
Brand Categorization. When businesses and organizations gain early leadership in a category, they gain more resources to innovate, create, market, and sell their brand.